Brand identity · Interactive pitch deck

Aquadeep

Year: 2026
Role: Brand strategy, identity, guidelines, pitch deck
Tools: Illustrator, Photoshop, Figma, After Effects

The brief

Aquadeep's old identity had no structure and didn't show how advanced the product was. The brand needed to look precise and reliable, like the AI platform behind it.

01 / Process

Brand platform and name

I started with the platform: what Aquadeep promises, how it sounds and which name format to use everywhere. That led to the line "Count the uncountable".

Guidelines page: approved ways to write the Aquadeep name

Guidelines page: the selling line Count the uncountable

02 / Process

The mark

The fish symbol is drawn on a circle grid, so it holds up as a small app icon and on a building sign. I drew sub-brands (Aqua Ops, Oxygen) from the same system.

Construction of the Aquadeep fish symbol from overlapping circles

Product logos for Aqua Ops and Oxygen built from the same system

03 / Process

Colour and type

Deep navy and cyan carry the brand, with coral kept for alerts. A colour-balance chart sets how much of each to use, so the brand looks the same in every file.